Find the story
Identify the sharpest, most human entry point into complex programs and ideas.
Strategic Communications. Human Impact.
Stories with purpose.
Strategy with care.
LC Communications helps mission-driven organizations clarify their message, build trusted media relationships, and earn coverage that moves people.
The Practice
Thoughtful communications for work that matters.
From a timely local story to a broader strategic communications objective, every engagement begins with the same question: what does the audience need to understand, and why now?
How I Work
Build the relationship
Match the story to the right reporter and approach outreach with relevance and respect.
Prepare the moment
Support spokespeople with clear messages, thoughtful prep, and calm coordination.
Produce the message
Help shape and record owned media content in short- and long-form formats.
Selected Work
Coverage across platforms and communities.
Feature StoryLos Angeles Times
‘It’s Like Jumping Through Hoops’: CalFresh Cuts Push L.A. Families and Farmers to the Brink
Regional · Nava Rawls
A deeply reported feature from the Central Avenue Farmers’ Market connecting CalFresh cuts to families, farmers, local food access, and the sustainability of neighborhood markets.
Live Remote InterviewNBC Los Angeles
Food Access LA Offers Online EBT Purchases of Farmers Market Produce Boxes
Broadcast · Today in LA
A live morning segment making Food Access LA’s new online EBT option clear, timely, and accessible.
In-Studio InterviewCBS News Los Angeles
CalFresh Customers Get Atwater Village and Crenshaw Farmers’ Markets Box Deliveries
Broadcast · KCAL News
An in-studio conversation with Isabel Thottam about bringing farmers market produce directly to CalFresh shoppers.
Selected Clients